Mapping And Strategy
The Strength of Your Real Estate Strategy Drives the Strength of Your Business
Upon 24 hours of execution of the Franchise Agreement, our Team will schedule a 1.5 hour mapping and strategy meeting with your Franchisee. The objective of this meeting is to introduce our essential partnership principles and educate our Franchisees on key strategic goals (issues) related to the entirety of our Franchisors’ real estate process.
In this meeting, we will be discussing how the strength of our real estate strategy drives the strength of your business utilizing our customized Site Search formula, Lease Negotiation systems and the Legal review of the Landlord Lease. We will your review your local trade area, tentative zip codes and the epicenter (commerce and community) of your desired areas you wish to launch your business. The power of this teamwork, collaboration and a time-managed protocol will increase the speed needed to identify the highest-quality location, maximizing the economics of your transaction and ensuring a flexible tenant-friendly lease.
This overview meeting will address all financial savings opportunities to identify the highest-quality location while reducing your start-up costs and monthly rent. It is equally important to discuss the “see and prevent” roadblocks we must avoid to make this process a pleasant experience for all parties involved in the final transaction. It is easy to understand that, if the Mapping and Strategy meeting is ignored, overlooked or hurried, or simply has the wrong priorities, the location and profitable economics will not be achieved. We value accuracy over decisiveness.
6 Simple Site Selection Mistakes to Avoid
- Making emotional decisions vs. logical, financial decisions.
- Seeing the location simply through the eyes of a customer vs. a business person
- Having an intense focus on one desired location vs. negotiating three properties simultaneously. “One creates vulnerability, two creates leverage, and three creates control.”
- Fitting the business into my lifestyle (e.g., one block from my child’s school). “Would you rather drive to a successful location or walk to a failing one?”
- While setting expectations for finding a perfect space, “Every diamond has a flaw.”
- Sustaining a business on personal contacts vs. demographics. “I know a lot of contacts in the area.”